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  • Introduction

Department Aims

The department aims to enable students to develop insight into the nature of creativity through combining innovation with a critical grasp of the dynamics which lie at the interface between cutting edge fashion and contemporary social and cultural values. Following these fundamental principles, the departments curriculum enables its students to expand their professional horizons and technical expertise in a way which will enable them to compete effectively within the related professions of fashion styling and graphic design communication.

Mission Statement

The Department of Fashion Styling and Design Communication offers advanced training in various areas of fashion styling and graphic communications. The program provides a broad based curriculum intended to stimulate innovation and creativity in diverse areas of design, in which students are trained to develop their capacity to balance ideals and ideas with practical realities and those operational management skills which are essential for the real-life priorities of the fashion industry. In this way we expect our graduates to be equipped to compete within the highly competitive fashion industry.  As we value the power of creative thinking; we expect our students to immerse themselves within a comprehensive training scheme which is intended to cultivate within them a sense of higher aesthetics which often gives birth to originality. The core curriculum is aimed primarily at those who wish to train to be a professional in fashion styling, graphic communication or an operation manager in fashion industries The department sees fashion as a form of expression of the emotions which drive our lives. The impulse to re-create constantly, to open up new horizons featuring new fashions and trends in swift succession not only keeps the public interested in the emerging concepts but also defines our visual culture, and represents a distinctive niche through which to explore both aesthetic ideas and the marketing potential within fashion- related industries.

Educational Objectives

1. Combined with fashion styling and communication design industry trends. 2. In order to integrate with industry trends and social needs, students need to develop professional knowledge and practical capacity. 3. Enrich students with both aesthetic conservation and creative thinking, and the ability of independent analysis. 4. Students take responsibility for their own work and have professional ethics and social responsibility.

Core Abilities

1. Global perspective and the ability of planning and execution of fashion industry. 2. The ability of fashion styling design. 3. The ability of communication design. 4. The ability of information technology applications. 5. Discourse and communication ability of creative design. 6. Teamwork and problem-solving ability of creative design. 7. Culture, art and aesthetic conservation.